If you don’t have at least one social media account for your business, it’s time to seriously consider it as part of your marketing strategy! I’m going to share why your business needs to get sociable.
As a small business owner, the marketing budget can be very tight. So it makes sense to start with free or low cost strategies. Most social media platforms are free to set up, with optional paid advertising.
Social media is a great way to build awareness of your business and brand and create a relationship with your customers.
Many people will look for a business on Facebook or Instagram to check out the vibe and the reviews. They may be also check you out to help decide a purchase or to follow you for future reference.
A social media presence gives your business credibility, authenticity and presents the human side of your business. It can also drive traffic to your website and increase sales.
Social media tends to be more casual, so use it to show your personality and have fun with it.
The different platforms serve different purposes, so concentrate on the one or two that are most aligned with the results you are looking for and that suit your business.
If you are feeling overwhelmed with the how, what and why, I can help. I am a self-confessed social media lover!!
I can set you up, provide feedback and improvements, create content and even manage your groups. Check out my offerings page.
It’s time to get sociable and put your business out there!